Bangkok, Thailand — May 2026 — As the food and beverage industry converges in Bangkok for THAIFEX – Anuga Asia 2026, Akara Group, the egg-products division of Saeng Thong–Akara Group, will make its inaugural appearance at Asia's largest F&B trade show, signalling a strategic push into international B2B markets.
With more than three decades of vertically integrated experience in livestock and egg production, Akara will showcase its full portfolio — from premium shell eggs to Ready-to-Eat egg-based innovations — at Challenger Hall 1, Booth 1-UU57, from 26 to 30 May 2026 at IMPACT Muang Thong Thani.
International buyers searching for a Thai egg supplier at THAIFEX 2026 are invited to schedule a private meeting session with Akara's commercial team during the show. To reserve a time slot, please contact Ratcharapornk@akaragroup.co.th in advance.
The company's THAIFEX debut comes at a pivotal moment for Asia's egg trade. With shell-egg and processed-egg imports rising across Singapore, Hong Kong, Japan, and the Middle East — driven by demand for specialty, certified, and value-added formats — Akara aims to position itself as the partner of choice for buyers seeking traceability, consistency, and premium quality from a Thailand-based supplier.
From Farm to Brand: A 30-Year Foundation
Akara Group is the consumer-facing brand of Saeng Thong–Akara Group, a livestock and agribusiness group that began as a poultry farm and has since evolved into a fully integrated producer spanning farm management, processing, packaging, and brand-led distribution.
"Our roots are in livestock farming, and we have spent more than thirty years building the knowledge, infrastructure, and quality systems that make a brand like Akara possible today," said Mr. Thanawut Auelapun, Deputy Managing Director of Saeng Thong–Akara Group. "What differentiates Akara is that we control every stage — from the farm to the processing line to the consumer's table. That control is what allows us to guarantee consistency for our retail and B2B partners alike."
The brand name Akara — a Thai word connoting strength and prominence — was deliberately chosen to communicate authority and longevity in a category where consumer trust is paramount.
"Eggs are not a one-time purchase. They are bought weekly, sometimes daily. If a brand fails on quality even once, the consumer switches immediately," Mr. Thanawut noted. "That reality has shaped how we operate."
Farm-to-Table: Vertical Integration as a Trade Advantage
For international buyers, Akara's vertically integrated model offers what aggregator-suppliers often cannot: single-source traceability from breeding through retail packaging.
"For us, Farm-to-Table is not a marketing line. It is the operational reality of our business," Mr. Thanawut explained. "Every egg under the Akara brand comes from farms we own and operate. That means our quality controls are continuous, not contractual."
This level of integration is increasingly demanded by buyers in markets with strict import regulations:
- Singapore Food Agency (SFA) requires approved-source documentation for all egg imports
- Japan and Hong Kong premium retailers demand certified raw-edible standards for Japanese-style eggs
- Middle East importers prioritise Halal certification alongside cold-chain integrity
- EU and BRCGS-aligned buyers require full traceability and audit-ready facilities
Akara's certifications — including GMP, HACCP, Department of Livestock Development (DLD) Certificate, and International Taste Institute Recognition (2022) — position the company to meet these requirements across multiple export markets.
Why THAIFEX – Anuga Asia 2026 Matters for Akara
THAIFEX – Anuga Asia is Asia's largest F&B trade show, bringing together 9 specialised trade shows under one roof and welcoming buyers from 130+ countries across 140,000 square metres of exhibition space.
For Akara, the show is more than a product launch. It is a strategic platform to:
- Establish international visibility as a Thailand-based egg specialist with export-ready capacity
- Engage directly with importers and distributors from ASEAN, East Asia, the Middle East, and beyond
- Position the Akara brand alongside global F&B leaders, signalling the company's intent to compete internationally
- Showcase the RTE portfolio to buyers actively scouting innovation in the convenience and modern-trade categories
"THAIFEX gives us the right environment to demonstrate what Akara has built," said Mr. Thanawut. "We are not entering this market as a commodity supplier. We are entering as a vertically integrated, brand-led producer with a clear product hierarchy and a long-term commitment to quality."
Visit Akara at THAIFEX – Anuga Asia 2026
Booth Information
- Venue: IMPACT Muang Thong Thani, Bangkok, Thailand
- Hall: Challenger Hall 1
- Booth Number: 1-UU57
- Dates: 26 – 30 May 2026
- Hours: 10:00 – 18:00 daily
On-Booth Activities
- Product sampling across the akara, AKARA EGGOLOGY, and AKARA ISE | MORI-TAMA ranges
- Live demonstrations of new Ready-to-Eat formats
- One-on-one B2B meetings with Akara's commercial team
- Special trade pricing on the final day of the show
Schedule a Meeting Session
International buyers, importers, distributors, and foodservice procurement teams are encouraged to schedule a private meeting session in advance to ensure dedicated time with Akara's commercial team during the show.
To reserve your meeting slot, contact: Email: Ratcharapornk@akaragroup.co.th
